Fully customized, endless possibilities
The Bespoke program originated from one simple idea: a Steinway should not only sound perfect but also fully reflect your identity.
Do you want your piano finished in a specific wood type, lacquer, or color? Do you dream of a design that matches your interior or architecture? Or would you like to add a personal touch – a monogram, a logo, a signature, a drawing? With Steinway, it’s all possible. Each design is handcrafted in the workshops of Hamburg or New York, with no compromises on sound and craftsmanship.
As Steinway puts it:
"A bespoke Steinway is a true collaboration between you and the world’s finest piano maker. The result is an instrument that is as unique as your own fingerprint."